Subway Scrunchie

A “First Aid Kit” for women using public transportation.

Product Design

1 Week Sprint

Physical Prototyping & Content Creation

Public transportation in a city like New York presents commuters with countless obstacles. But for women in particular, one common scenario is unwanted attention. There’s one solution which emerged as a grassroots movement across major cities: women will wear a loose piece of clothing to ‘dampen their outfits’ when going out and especially during warmer months. This is what the internet calls the ‘Subway Shirt’. However, it’s impractical.

What if you’re traveling without a bag? What if it’s not part of your outfit? Where do you put it when you reach the bar? The Subway Scrunchie allows you to fold the subway shirt into an accessory for storage that’s portable and accessible. 

“Genius bc shirt for safety but also a scrunchie for the hair on the hot ass subway so it’s not touching my neck”

— Makayla Murphy on TikTok

Process

Research:

Keeping a pulse on subcultures for product innovation

observational study & social listening

trending topic as opportunity for solution

Right: One user explaining concept of ‘subway shirt’ on TikTok